The Role of Trust in e-Business: Understanding the Customer
نویسنده
چکیده
Customer’s decision to buy is in high degree based on the trustworthiness of the company offering products and services. It is widely acknowledged that understanding customer needs is a critical success factor in business. Here we look at the needs of the e-business customer. It is noted that trust is a critical issue in this context. Key-Words: electronic services, customer needs, trust, e-business, development
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